About Us

Hi! Thanks for following us. We're committed to writing a new lingerie story with creative, expressive essentials that are fun to wear and celebrate you—just the way you are. We hope you find what you love!

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No longer have to sacrifice comfort for style. Our products are made from a variety of fabrics—from seamless, effortlessly integrated Universal fabrics to convenient antimicrobial New:Cotton fabrics and more—designed for every day and every occasion.

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Our community is what keeps us going and growing. We’re in close contact with the thousands of community members who represent what it means to be a part of the parade—and we listen to their feedback!